Their Story

Biza, Australia’s Open Banking Specialists, are focused on delivering innovative solutions within the Consumer Data Rights landscape, empowering Australians to take control of their own data.

After securing Series A investment in 2022, Biza were facing an exciting growth period but lacked a compelling employer brand needed to attract and retain top talent.

The Problem

Despite being experts within the industry, Biza recognised a significant gap in their talent acquisition strategy. They lacked sufficient brand presence needed to attract, engage and retain top talent. With limited resources and an internal team at capacity, they needed a strategic partner to elevate market presence and build an irresistible employer brand. That’s where the Solve Advisory team came in.

Our Solution

Already trusted as Biza’s onsite RPO provider, our advisory team stepped in to develop a targeted three-month employer brand awareness project with the following goals:

• Develop an in-depth understanding of the unique aspects of Biza’s EVP, enabling us to best position them as an employer of choice.  
• Create an internal and external content strategy strategic internal and external content framework to ensure consistency across all social channels.
• Develop a clear and consistent “go to market” approach for BIZA’s employer brand that elevates awareness and engagement internally and externally.

The Impact: Building a Brand that Stands Out

In just three months, we helped Biza transform to a brand employees were proud to be part of and a company that people were excited to join. Here’s how we bought this to life:

• 46% increase in company followers on LinkedIn.
• 160% increase in job applications during this time, indicating a significant increase in external brand awareness and engagement. ‍
• 38% increase in LinkedIn inMail response rates
• Produced authentic video content showcasing Biza and developed a 12- week comprehensive content strategy to increase brand engagement with tailored content suggestions.‍
• 85% of the leadership team posted organically following personal branding workshops ‍
• 150% increase in audience engagement following “Employee EVP spotlight” series, strengthening Biza’s online presence.

• Delivered tailored personal brand workshops to educate and empower team members. 90% of participants stated they felt better equipped to post organically on professional platforms. 

Ready to transform your people and talent strategy?

Got a question? Get in touch via our contact form below and we'll get back to you! For more, check out our Talent Advisory page to see how we can help support your business!